Credit Sage

client

Credit Sage

Niche

Credit Repair

dURATION

307 hours

Rating

⭐⭐⭐⭐⭐

Open Website

Project Overview

Credit Sage, a leading Credit Repair company in the United States, aimed to scale operations and enhance brand visibility through strategic digital marketing initiatives. To achieve this, the company needed a cost-effective and highly targeted approach that would drive consumer engagement and maximize conversions.

Our agency developed and executed a multi-channel marketing strategy, integrating Pay-Per-Call, YouTube Ads, and data-driven audience targeting. By optimizing ad creatives, refining landing pages, and enriching audience data, we improved targeting precision, lead generation, and overall performance, driving sustained growth.

Challenges & Solutions

1. Scalable & Cost-Effective Marketing Strategy

Problem: The client required a marketing strategy that could efficiently scale while minimizing acquisition costs.
‍Solution: A Pay-Per-Call Affiliate Program was implemented by scraping OfferVault for top networks and reaching out with partnership proposals. Multiple payout models were developed, tracking was set up, and contracts were signed. These initiatives successfully enhanced partner engagement and unlocked new revenue streams, driving long-term business growth.

2. B2B Marketing Strategy Development

Problem: The client required partnerships with businesses that could help bring in high-value clients.‍
Solution: A competitive analysis was conducted using SEMrush and Ahrefs to identify competitor partnerships through anchor link analysis. A B2B email outreach campaign was then launched, offering partnership opportunities. This campaign yielded strong engagement and successful collaborations, leading to additional revenue streams.

3. Audience Targeting & Data Enrichment

Problem: Proper audience targeting was unclear, limiting the effectiveness of marketing campaigns.‍
Solution: Partnerships were established with AudienceLab and LiveRamp to purchase first-party data on Americans with low credit scores, creating high-intent target audiences. Additionally, the existing custom audience list was enriched with demographic, interest, and behavioral data from Ringba and other service providers, improving targeting accuracy for marketing campaigns.

4. YouTube Ad Creatives

Problem: The client required a low-cost yet effective video ad for YouTube Ads.‍
Solution: 5 video variations were created using StoryBlocks stock footage, each with a different hook to maximize audience engagement. These variations were A/B tested, with the best-performing video achieving an impressive 40% View Rate (Hook Rate).

5. Landing Page Development & CRO

Problem: A dedicated landing page was needed to drive traffic from paid ad campaigns.‍
Solution: A conversion-optimized landing page was developed in Webflow, featuring a three-step quiz designed to warm up website visitors for conversion. Additionally, Google Optimize was integrated to facilitate A/B testing of different ad copy variations, ensuring the highest possible conversion rate.

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